Area Made in Italy

Italian Arts, Communication and Entertainment

Italy has been, since antiquity, the centre of history, culture and art, but also Italy is the country that hosts unique and fascinating international events as well as some of the most acclaimed films in the history of cinema.

The Italian entertainment industry is known worldwide for its epic films set in classical settings, the numerous film directors, actors and actresses as well as its strong and mass appealing TV shows formats born in the 1950’s.

This Postgraduate Master Course aims at providing graduates and entertainment lovers with a broad overview over the Italian Entertainment and creative industry and its peculiarities from different perspectives: Art, Design, Economy, Communications, Television, Cinema and Music.

The programme offers a solid knowledge for the organization and promotion of arts events in digital era, but also the professional knowledge to enable students and passionate about the sector in specialising on the features of the Italian entertainment sector.

Made in Italy - Italian Musical Heritage

Not only Italy was the cradle of worldwide renowned Italian artists who contributed to the Italian cultural heritage but also represented the favourite destination for artists such as Mozart, Mendelssohn, Goethe and Stendhal. The study course of Italian Musical Heritage originated under such a perspective.

The course offers modules aimed at acquiring adequate analytical skills and the cultural background, necessary for achieving a higher level in musicological research, provided by experienced lecturers in the sector.

The course aims to provide and deepen the skills as necessary for a professional growth. Once the course is completed, the graduates shall have the opportunities to work as experts in the field of music education and its cultural dissemination (for example as a teacher in schools or in Concert Institutions) or in music archives and libraries and in specialised publishing.

MADE IN ITALY - Italian Food and Wine

Made in Italy is an expression that recalls the image of high-quality Italian products throughout the world.

The Enogastronomy traditions are an authentic brand that may symbolise the excellence and uniqueness of the Made in Italy products.

The course aims to let international students know how Made in Italy Food&Wine is born and which are the main products certified according to European rules, also through company case histories basing on interviews with experts in the field, that shall give students a unique opportunity to turn the passion for the product into a path of professional growth.

In addition, students shall learn the principles of ethics and sustainability and product communication and marketing, with references to the Italian food and wine products


Made in Italy” is a worldwide famous label which describes cultural heritage, timeless elegance and well-known glamour.

In a context where the fashion and luxury industries keep on developing rapidly and are in constant high-demand, the Italian fashion system keeps growing in the main international markets, while still remaining recognisable thanks to its creativity, brand luxury sector and its innovative medium sised enterprises (MSEs).

As the Italian excellence of raw materials and manufacturing, craftmanship, know-how, expertise and creative energy are well recognised within the world of fashion, being familiar with the characteristics of the Italian system represents a value added for those who wish to work in the fashion industry.

In this context, this Postgraduate Master course provides students with a strong background that allows them to understand the fashion industry dynamics with a specific reference on Made in Italy and the role that it plays within the fashion industry. This Postgraduate Master focuses on the development of the fashion sector throughout history, marketing strategies and company branding, supply and production chains and fashion communications.